Object Oriented Development Technology

Object Oriented Development Technology In view of Johnson (2014) information as the word suggests is a collection of data which has different meaning in different contexts. When information is said to be good is when it adheres to certain qualities and it is relevant. There are certain characteristics associated to information which makes it good. Some of the important ones being that the information has to be complete, relevant, understandable and timely provided in detail. In the context of Holipets Pet Care Service the main characteristics of good information would be that the information has to be Accurate, Complete and Timely. According to Watsell (2014) the information provided should be accurate to both the context and to the subject. In context of Holipets Pet Care service which is a small pet care service for cats and dogs, the information collected from the customers and also information provided to them should be accurate. It should not have any kind of errors regarding the pet details, customer details, pet medication details etc. The service firm also offers different kinds of services like boarding of pets, medication, home visits, collect pets from home and on time delivery requests. Information based on these services also should be accurate and clear (Blair, 2003). Lets try to explain how accurate information would benefit the business in view of the different services Holipets pet care provides Accurate information about the medicines and care that need to be administered for a pet. It should be clear and free from bias. Clear information regarding the background checks for the staff would ens ure that they could be trusted with the customers and their pets. Keeping accurate records regarding the availability of kennels and cattery would ensure that they should not take commitments that cannot be fulfilled. This also would help them in making sure that they are not under booked or over booked. When the information provided to the customers is not accurate, it would lose the confidence of customers about the organization and thus negatively affect the business. According to Brooks (2008) complete and detailed information ensures that the customer queries are well explained. Information is considered to be complete if it is based on a complete data. The facts and figures of information should not be concealed. Detailed information about the pet feeding time, prescribed medicines etc would ensure that pets are taken care without any issues. A detailed log about the staff availability, booking details, cancellation etc would help us in providing better service to our customers. When providing information to the customers the service center employee should be able to explain in detail so that the customer understands and they process the data themselves which might end up in taking assumptions. This would adversely affect the business. According to Checkland Hotwell (2005) Information that is from a correct period is known as timely information. It is vital to effective decision making for customers. In context of Holipets pet care service, they record all the details manually in a diary. Daily or weekly status reports have to send to customers explaining feeding time, medication and other activities. If there is any delay occurred in any customized report requested by the customer, it will create a bad impression about the firm. The service also have to maintain all the activities like pet information, day to day activities, banking details, list of unpaid customers, booking details everything in a timely manner. Because there is a chance to occur the change in date of booking, cancellation of booking, customer needs more than one kennel or cattery, change in home visit etc. All the information should be recorded well and ready to produce data on time so that it is as up to date as required, provided when require d and provided as often required. According to Sanders (2010) Object Oriented Development Technology offers a better way for developing software systems. Compared to other non-OO programming languages analysis and design methods like Procedural Programming or functional programming, Object oriented development easily develop a software using self contained modules. According to Welie, (2009) in object oriented development we identify objects as things, properties of things and actions they perform. We build models based on this abstraction and these models are used to represent the real world objects. The Real World aspect of OO is often over-stated and over-simplified. OO programmers build software using these abstract objects. It help them to design their software from more complete OO specifications and the object thinking enables these system specifications to be expressed in terms of objects. Traditional approaches for developing software are more difficult in many cases, so to support these needs we use object oriented (OO) approaches. The underlying concepts of object orientation give it a distinct advantage in managing complexity, promoting reuse, and reducing the effort required for maintenance. In the case of Holipet pet care service, object oriented approach make the system more reliable, relevant and accurate. Object oriented approach supports abstraction at the object level. Since objects encapsulate both data (attributes) functions (methods), they work at a higher level of abstraction. This makes designing, coding, testing maintaining the system much simpler. According to Henninger (2000) Object oriented systems development is a way to develop software by building self contained modules or objects that can be easily replaced, modified and reused. In Holipets pet care service, the cat and dog are considered as objects. Their name, breed, height etc. are the attributes and the actions like feeding, medication, activities are the functions. If we approach in this way, the designing of the software system will be simpler and more robust. In an object-oriented environment, software is a collection of discrete objects (dogs, cats, staff, and customer) that encapsulate their data as well as the functionality of model real world events. In object oriented development, a class is collection of objects which has attributes and functions. It defines what a class can do and how it does. Here cat and dog object comes under the class pet which is having some common attributes like name, breed, height and weight which is common to both of the objects. T he functions of class include feeding, medication, activities etc. Some of the advantages given for the use of object oriented development are: Re-use of existing designs and code, Faster development and More Robustness Holipets pet care service currently doing all the works manually like booking, accounting, staff management etc. As per object technology if we automate the firm, we consider everything as objects. So the development of the system software will be faster and easier. We can reuse the same code for future development. The system will be faster and robust. Chance of getting error is very less compared to manual system. Maintenance of the system also will be easy. According to Veerman (2009) OO analysis must decide how the objects might relate to each other and what role each object play. The objects role defines it responsibilities what it must do and what it must know in order to achieve its responsibilities. In object-oriented analysis, we must decide: What each kind of object must do, What each kind of object must know and How each kind of object relates to other kinds of objects. Object-oriented design takes the analysis models and looks more closely at how the objects and their relationships might be re-shaped and extended to make them better suited to implementation. In Holipet pet care service, the designer will also try to make objects as reusable as possible on future developments. While designing the software maximum reusability of the modules also considered for example designing a common class pet that we can use for both dog and cat. Same way the class cage can use for both kennel and cattery. According to Harrison et al., (2007) OO uses the models emerging from analysis as the basis for creating the detailed system design. Before designing a system, a detailed analysis of all the requirements can be done. The analysis models provide the ideal, logical view of the system, taking account of the constraints imposed by the technology. In Holipet pet care service, a detailed analysis is needed to identify the work flow of the current system. This close relationship between analysis and design brings several benefits, the maintenance will be easier and there will be a close relationship between design architecture and domain requirements. Objects and Classes are the basic building blocks of object oriented design. Objects are instance of a class. Objects can be any kind of things during system development. It may be physical or tangible thing found in real world domain. Objects share common features. In Holipets system object can be dog, cat, customer, staff etc. Collection of objects is known as class with similar properties (attributes) and common behavior (function). Class pet in Holipets pet care service contains dog and cat as objects. They share some common properties like name, breed, height, weight and common operations like feeding, activities, medications etc. According to Wright (2001) Iterative development is a method of breaking down the software development of a large application into smaller parts. In iterative development feature code is designed, developed and tested in repeated cycles. As iterations are completed the team can review the product with different stakeholders like the customers and the management to get early feedbacks. This would help the team to test their product for customer acceptance very early in the development cycle. This will also ensure that the developed product is what the customer actually needs. Figure Iterative Model Source: (Granard, 2011) Â   Â   According to Johnson (2016) Iterative development is best defined in terms of its processes that allows for dynamic development rather than any single defined method or approach. Some of the commonly used iterative methodologies are Agile, Dynamic system development method (DSDM), Extreme programming (eXtreme) and scrum. Common features of these iterative methods are: Development is done incrementally over multiple iterations, Iterations include some component of planning, requirement analysis, design, development, testing, documentation and implementation, Software that works is the primary measure of the progress and success and Iterations build upon lessons learned in prior iterations. Among the different iterative development approaches, the one that would be a best fit for Holipets Pet Care Service would be the SCRUM. According to Shoan (2009) Scrum is a framework for iterative product development where the main focus is on teamwork and accountability. The scrum team would work together to achieve a well defined goal. As the scrum teams would be smaller in size and also would be cross functional and preferably in the same office location helps the team to perform better. The team takes wiser decisions on software features as it is a cross functional team. The duration of iterations in scrum is called as the sprint. The ideal sprint duration is of 2 weeks. The team can resolve impediments early on in the process with the help of daily scrum meetings and sprint retrospective meetings. In the context of Holipets pet care service, SCRUM would be the ideal way to implement iterative development. In SCRUM a small set of requirements would be developed by the scrum team in each iteration. Towards the end of sprint, the shippable product is released and the product is also reviewed with different stakeholders which involve the actual end users of the software. The feedbacks obtained from such review meeting would be provide vital information about what the customers, end users feel about the product and also what extra features do they require. These feedbacks are then converted into tasks for the next iterations depending on their priorities. In addition to Scrum process the team would also implement continuous integration builds, unit tests and automated tests which would ensure that the current sprint output integrates well with the past releases thus reducing the time taken for releasing the product to the customer. Source: (Robinson, 2015)Â   According to Robinson (2015) Agile development methodology is a conceptual framework for undertaking any software engineering projects. In general agile methods attempt to minimize risk and maximize productivity by developing software in short iterations and deemphasizing work on interim work artifacts and it is people oriented. There are a number of agile software development methods but the most popular agile methods are Extreme Programming (XP) and Scrum. Scrum process is distinguished from other agile process by specific concepts and practices, divided in to three categories of Roles, Artifacts and Time boxes. Scrum is most often used to manage complex software and product development. Scrum significantly increases productivity and reduces time to benefit relative to classic waterfall models. Scrum prices enable organizations to adjust smoothly to rapid changing requirements and produce a product that meets evolving business goals. An agile scrum process benefits the organization by helping it to Increase the quality of the deliverables, Provide better estimate while spending less time creating them and Be more control of the project schedule and state (Sikander, 2013) In the context of Holipets Pet Care System, SCRUM would be an effective methodology for developing the software. As per scrum only tasks of the highest priority is considered for development. These tasks should also qualify the INVEST criterias. i.e. they should be Independent, Negotiable, Valuable, Estimable , Small and Testable. The tasks are developed, tested and integrated in the sprint cycle itself. For the first sprint of Holipets Pet Care System, they should consider tasks which could be developed and tested with 2 weeks of time. These tasks should also be ready for implementation by the end of the 2 week sprint. The tasks should also provide value for their customers and for them. In my opinion such a initial task for Holipets would be to implement a SMS service for booking. Once this is implemented the scrum team can then take input from customers as well as in house staff to identify the next high priority item that would add value to them. The team should also take time to setup continuous integration builds, unit testing and automation testing and should not rely too much on traditional black box testing. This would ensure that the time taken to integrate in production would be less and thus getting early feedbacks from users. The quality of software design might be improved by designers adopting and maintaining a professional attitude to their work. We will explore what characterizes a professional and a community of professionals and whether systems design can fit this model. As per UMKC (2015) if we are to consider software designers as professionals we need to know what characterizes more commonly accepted professionals and their communities. Common characteristics of a professional community are: self-regulatory, shared goals, specific methods for achieving goals, and work to accepted standards. Systems development does not display the same characteristics as these long-established professionals like doctors, lawyers etc. Although it has voluntary codes of conduct and practice managed by its various professional organizations (e.g. British Computing Society) the IT industry is not self regulatory, nor is it extensively regulated by government or statute. Designers face significant challenges in pursuit of professionalism (Greenwood, 2001). Their industry is constantly undergoing growth and change, which is not conducive to close reflection on the ways in which designers carry out their work and to the creation of common standards and a broadly accepted community of practice. For example in Holipets pet care service there are many security concerns in online payment or maintenance of the system as per customer request. However, although the IT industry may not resemble the better understood professions, it has, in its various disciplines and practice areas, begun to define and agree on common methods of working and appropriate standards to achieve and maintain. In this scenario we are using UML. UML is a standard language for specifying, visualizing, constructing, and documenting the artifacts of software systems. It is a pictorial language used to make software blue prints (UMK, 2015). According to ESRD (2011) a good software design seeks to provide the best fit of the domain model into clients physical context. The best fit requires finding a balance between the demands of the specified functional requirements of the software, the constraints imposed by the non functional requirements and the overall cost. The outcome from the process is a design specification which allows efficient and cost effective deployment of the software. The key responsibilities of a professional software designer are Produce a design model from the domain model, Consider non functional requirements, Consider physical aspects of the design and Provide design specification for the programmers. In context of Holipets pet care service, the designer produces a specification model from the given requirements. A detailed requirement analysis is needed before making the design model like what services the customer wants from the firm. The firm also needs to consider the non functional requirements. Non functional requirements are comes under quality attributes like quality of service or quality constraints. The designer has to provide all the specification to programmers to develop the software in an effective manner. One of the most critical aspects of this role is working closely with the user community which directly and indirectly affected by the software under development to ensure the software will be usable in a safe, effective manner. The system has to be user-friendly and easy to operate because a surprising number of software applications are not, or only partially, used because users find them impossible or difficult to operate. If we applied the features and characte ristics of widely understood professional communities to software development, we would expect the professional designer, in seeking to achieve a good design, to behave as follows: Take responsibility for the design process, Act with integrity with users and with colleagues in the development team, Be truthful and act with appropriate gratitude to others and Develop professional relationships and use professional codes. Established and emerging professions will have embedded these working standards in what are known as professional codes of practice or conduct. These codes will formally express the expectations and requirements professional organizations make of their members, including clear definitions of what is (and is not) acceptable professional behavior. References Anderson R (2014) Professional behavior accessed from https://www.uvic.ca/engineering/assets/docs/professional-behaviour.pdf accessed on 08th March, 2017 APhA-ASP/AACP-COD Task Force on Professionalism, White paper on pharmacy student professionalism, J. Am. Pharm. Assoc., 40, 96- 102(2000). Blair, D. (2003). Information retrieval and the philosophy of language. Annual Review of Information Science and Technology, 37, 3-50 Brooks, B.C (2008). The foundation of information science. Part I. philosophical aspects. Journal of Information Science, 2(3-4), 125-133. Checkland, P. Hotwell, S. (2005). Information, Systems and Information Systems, Chichester: Jhon Wiley. ESRD (2011) Professionalism at networks accessed from www.esrdnetworks.org/networks/net5/Education/Staff/scmks/net5/Education/Staff/scm _pres/professionalism professionalism.pdf. accessed on 08th March, 2017 Granard B (2011) Iterative Model accessed from http://www.testingexcellence.com/iterative-model/ accessed on 08th March, 2017 Greenwood, E., (2001) Attributes of a profession, Soc. Work, 2(July), 44-55(1957) Harrison, N., Avgeriou, P., Zdun, U. (2007) Architecture Patterns as Mechanisms for Capturing Architectural Decisions. IEEE Software ( September/October 2007). Henninger, S., (2000) A Methodology and Tools for Applying Context-Specific Usability Guidelines to Interface Design. Interacting with Computers,. 12(3):p. 225-243. Johnson B (2014) Characteristics of Good Information accessed from https://btec-itp-resources/view/Characteristics_of_Good_Information.pdf accessed on 08th March, 2017 Johnson R (2016) Iterative model accessed from https://www.tutorialspoint.com/sdlc/pdf/sdlc_iterative_model.pdf accessed on 08th March, 2017 Lindblom, C. E. (2009): The Science of Muddling Through. In A. Faludi (ed.) 1973: A reader in Planning Theory, Oxford Robinson J (2015) Scrum accessed from http://scrumreferencecard.com/scrum-reference-card/ accessed on 08th March, 2017 Sanders R (2010) Usability accessed from http://is.ls.fi.upm.es/xavier/papers/usability_b.pdf accessed on 08th March, 2017 Shoan R (2009) Metafile accessed from http://www.metla.fi/eu/cost/e19/barstad.pdf accessed on 08th March, 2017 Sikander C (2013) accessed from http://www.cs.ccsu.edu/~stan/classes/cs530/slides/se-17.pdf accessed on 08th March, 2017 UMKC (2015) Workplace professional behavior accessed from http://www.umkc.edu/starr/Workplace_Professionalism.pdf accessed on 08th March, 2017 Veerman A (2009) Systems Development SRM University accessed from http://www.srmuniv.ac.in/sites/default/files/files/system_development.pdf accessed on 08th March, 2017 Watsell D. (2014) Managing by design Systems thinking, accessed from http://www.managingbydesign.net/my_library/systems_thinking.pdf accessed on 08th March, 2017 Welie, M.v. (2009) Breaking Down usability. In IFIP TC.13 International Conference on Human-Computer Interaction. Edinburgh, UK: IOS Press Wright J (2001): How Iterative Planning Works: A Flowchart Example. Downloaded from the Internet; http://jwco.com/how_iterative_planning_works.htm

Costco Marketing Plan Essay

Definition & Corporate Objective Costco operates membership warehouses based on the concept which offers member low prices on a limited selection of nationally branded and selected private–label products in a large range of merchandise categories which produce high sales volumes and rapid inventory turnover. Combining the turnover with the operating efficiencies achieved via volume purchasing, efficient distribution and reduced handling of merchandise in no-frills, self-service warehouse facilities allows Costco to operate profitably at significantly lower gross margin than traditional wholesaler, mass merchandisers, supermarkets, and supercenters. Using a low cost operating model, the rapid inventory turnover rate enables Costco to offer competitive prices from bulk purchasing. 3. 2 Weaknesses Limited product choices poses as a competitive disadvantage to some consumers who prefer a seamless shopping experience. This will adversely impact the average spend of Costco consumers. 3. 3 Opportunities Due to the recent global recession, price sensitivity is the main concern for consumers. This has led to an upward trend in bulk purchasing and private label products, which in turns save on average grocery expenditure per household. In keeping overall costs low for Costco to sustain in the competitive environment, employment of junior staff on casual and part-time basis is recommended. This in turn will keep wages and salaries lower than the average retailers in general. ?Types of goods demanded: Due to increasing education of young mothers and the growing concern for health, to cater to this uprising new segment, Costco should focus on providing organic goods. 5. Statement of Key Problems and Opportunities Based on the SWOT analysis as shown above, Costco as an established brand is identified as a key strength for the company. Unfortunately, as Costco is originated from USA, upon entering the Australian market, it is an unknown brand to most consumers. This could be a potential weakness for Costco, however, after analysing the supermarket industry in Australia, it is reflected that Australian consumers are more price-sensitive rather than brand-sensitive. Given the trends in the supermarket industry i. e. increasing demand for bulk purchasing due to economies of scale, it has altered consumer’s behaviour to be less loyal to a brand and more reactive to changes in prices.

Impact Of Obesity On The Health And Development Of...

Impact on Health/Development Obesity has a profound impact on the health and development of children and adolescents. There are immediate and long term health risks, such as, asthma, sleep apnea, orthopedic complications, acid reflux, cardiovascular disease and insulin resistant type 2 diabetes. Severely obese adolescents can suffer serious morbidity. In fact, there are few organs systems that obesity does not affect. Of equal concern, are the teasing, discrimination, and bullying of obese adolescents (Must, 2011). While treatments such as behavioral and lifestyle modifications may work for the majority of children affected by obesity and help them increase their health, there are adolescents affected by severe obesity that require more aggressive treatment such as bariatric surgery (Aaron S. Kelly, Sarah E. Barlow, Goutham Rao, Thomas H. Inge, Laura L. Hayman, Julia Steinberger, Elaine M. Urbina, Linda J Ewing, and Stephen R. Daniels 2013). Pediatric Population Affected Adolescents that belong to minority ethnic groups such as African American, American Indian and Hispanic/Latino have the greatest risk factor of being obese. Also children, who do not get adequate physical activity, have unhealthy eating habits, low socioeconomic status, sometimes genetics or a combination of all these factors. Obesity threatens the health and welfare of millions of children and adolescents, particularly the estimated 4%-7% of youth who are considered severely obese (Inge et al, 2013).Show MoreRelatedThe Health Of The Youth Of Australia Face798 Words   |  4 Pagesthe most difficult times in human development due to the rapid emotional, intellectual, and also physical changes one goes through as one progresses from childhood to adolescence and then into adulthood. This time is of great importance as it is crucial to establish positive health and social behaviours (AIHW, 2011). 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Louis Armstrong An Era Of Fast Beat And Improvised Style

The 1920s, also known as the Jazz Age, was an era of fast beat and improvised style. Jazz was one of the many things which helped to symbolize the decade’s spirit of freedom (Digital History). The roots of Jazz music go back as far as slavery in the 1600s. As Africans were taken from their homes and forced to come to North America, they were able to keep many of their traditions, one including music (January, Brendan, and Francois Roca). Through the years, African music styles combined with European instruments to create the most popular form of music in the twentieth century, jazz (January, Brendan, and Francois Roca). One person who made a large impact on music of the twentieth century was Louis Armstrong. Louis Armstrong through playing†¦show more content†¦Louis Armstrong was a talented musician who made a lasting impression on jazz music. He was as a soloist whose music could be performed within bands (Howes, Kelly King, and Christine Slovey). One of the many thi ngs Louis Armstrong was known for was his unique sound and style. As Louis was in Chicago, his playing began to improve. He had developed a new style of playing known as improvisation (January, Brendan, and Francois Roca). During the middle of a song, instead of playing what he was supposed to, Louis would break away and add something he would make up. This would give the song a different tone. Today, this is one of the main factors people love about jazz music (January, Brendan, and Francois Roca). Many people saw Louis Armstrong as a warm hearted person. At first, many musicians, such as his band members, were intimidated by his ability to play so well. Many of his band members looked down upon and even feared him. His band members eventually warmed up to him and later gave him the nickname â€Å"satchel mouth† or â€Å"Satchmo† due to the fact he always had a smile on his face (January, Brendan, and Francois Roca). As Louis Armstrong became more popular his music started to spread. He began to get many offers; one he took was joining a jazz group in New York City.

The Constitution Understood Essay - 686 Words

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Jefferson believedRead MoreDemocracy And Democracy908 Words   |  4 Pagesform the Founders intended for the American government and explain in what ways this nation has strayed from the original form of government created by its Founders. First, the meaning of and difference between a democracy and a republic must be understood. The word democracy, as defined by the Merriam Webster dictionary means â€Å"A government by the people, especially rule of the majority† (â€Å"Democracy†) Likewise, a democracy can be defined as â€Å"a form of government in which the people decide policyRead More Audrey Hofstadter Summary: The Founding Fathers: The Age of Realism 1580 Words   |  7 PagesAge of Realism Summary of Section: I The reasoning behind the Constitution of the United States is presented as based upon the philosophy of Hobbes and the religion of Calvin. It assumes the natural state of mankind in a state of war, and that the carnal mind is at enmity with God. Throughout, the struggle between democracy and tyranny is discussed as the Founding Fathers who envisioned the Constitution in Philadelphia in 1787 believed not in total democracy, but instead saw commonRead MoreAn Adaptable Constitution and Human Rights1637 Words   |  7 PagesUnitarily speaking, the political discourse that is associated with the United States Constitution is unsettling. The line drawn amongst what can be considered a right seems to fluctuate between obscurity and clarity. Although the fluctuation comes at a period of convenience, it is at whose expense that fluctuation comes, ought to be question. The United States Constitution and the term â€Å"rights† are politically, socially, and permanently engaged. Out of the political discourse of assessing what constitute

A Game of Thrones Chapter Five Free Essays

Jon There were times—not many, but a few—when Jon Snow was glad he was a bastard. As he filled his wine cup once more from a passing flagon, it struck him that this might be one of them. He settled back in his place on the bench among the younger squires and drank. We will write a custom essay sample on A Game of Thrones Chapter Five or any similar topic only for you Order Now The sweet, fruity taste of summerwine filled his mouth and brought a smile to his lips. The Great Hall of Winterfell was hazy with smoke and heavy with the smell of roasted meat and fresh-baked bread. Its grey stone walls were draped with banners. White, gold, crimson: the direwolf of Stark, Baratheon’s crowned stag, the lion of Lannister. A singer was playing the high harp and reciting a ballad, but down at this end of the hall his voice could scarcely be heard above the roar of the fire, the clangor of pewter plates and cups, and the low mutter of a hundred drunken conversations. It was the fourth hour of the welcoming feast laid for the king. Jon’s brothers and sisters had been seated with the royal children, beneath the raised platform where Lord and Lady Stark hosted the king and queen. In honor of the occasion, his lord father would doubtless permit each child a glass of wine, but no more than that. Down here on the benches, there was no one to stop Jon drinking as much as he had a thirst for. And he was finding that he had a man’s thirst, to the raucous delight of the youths around him, who urged him on every time he drained a glass. They were fine company, and Jon relished the stories they were telling, tales of battle and bedding and the hunt. He was certain that his companions were more entertaining than the king’s offspring. He had sated his curiosity about the visitors when they made their entrance. The procession had passed not a foot from the place he had been given on the bench, and Jon had gotten a good long look at them all. His lord father had come first, escorting the queen. She was as beautiful as men said. A jeweled tiara gleamed amidst her long golden hair, its emeralds a perfect match for the green of her eyes. His father helped her up the steps to the dais and led her to her seat, but the queen never so much as looked at him. Even at fourteen, Jon could see through her smile. Next had come King Robert himself, with Lady Stark on his arm. The king was a great disappointment to Jon. His father had talked of him often: the peerless Robert Baratheon, demon of the Trident, the fiercest warrior of the realm, a giant among princes. Jon saw only a fat man, red-faced under his beard, sweating through his silks. He walked like a man half in his cups. After them came the children. Little Rickon first, managing the long walk with all the dignity a three-year-old could muster. Jon had to urge him on when he stopped to visit. Close behind came Robb, in grey wool trimmed with white, the Stark colors. He had the Princess Myrcella on his arm. She was a wisp of a girl, not quite eight, her hair a cascade of golden curls under a jeweled net. Jon noticed the shy looks she gave Robb as they passed between the tables and the timid way she smiled at him. He decided she was insipid. Robb didn’t even have the sense to realize how stupid she was; he was grinning like a fool. His half sisters escorted the royal princes. Arya was paired with plump young Tommen, whose white-blond hair was longer than hers. Sansa, two years older, drew the crown prince, Joffrey Baratheon. He was twelve, younger than Jon or Robb, but taller than either, to Jon’s vast dismay. Prince Joffrey had his sister’s hair and his mother’s deep green eyes. A thick tangle of blond curls dripped down past his golden choker and high velvet collar. Sansa looked radiant as she walked beside him, but Jon did not like Joffrey’s pouty lips or the bored, disdainful way he looked at Winterfell’s Great Hall. He was more interested in the pair that came behind him: the queen’s brothers, the Lannisters of Casterly Rock. The Lion and the Imp; there was no mistaking which was which. Ser Jaime Lannister was twin to Queen Cersei; tall and golden, with flashing green eyes and a smile that cut like a knife. He wore crimson silk, high black boots, a black satin cloak. On the breast of his tunic, the lion of his House was embroidered in gold thread, roaring its defiance. They called him the Lion of Lannister to his face and whispered â€Å"Kingslayer† behind his back. Jon found it hard to look away from him. This is what a king should look like, he thought to himself as the man passed. Then he saw the other one, waddling along half-hidden by his brother’s side. Tyrion Lannister, the youngest of Lord Tywin’s brood and by far the ugliest. All that the gods had given to Cersei and Jaime, they had denied Tyrion. He was a dwarf, half his brother’s height, struggling to keep pace on stunted legs. His head was too large for his body, with a brute’s squashed-in face beneath a swollen shelf of brow. One green eye and one black one peered out from under a lank fall of hair so blond it seemed white. Jon watched him with fascination. The last of the high lords to enter were his uncle, Benjen Stark of the Night’s Watch, and his father’s ward, young Theon Greyjoy. Benjen gave Jon a warm smile as he went by. Theon ignored him utterly, but there was nothing new in that. After all had been seated, toasts were made, thanks were given and returned, and then the feasting began. Jon had started drinking then, and he had not stopped. Something rubbed against his leg beneath the table. Jon saw red eyes staring up at him. â€Å"Hungry again?† he asked. There was still half a honeyed chicken in the center of the table. Jon reached out to tear off a leg, then had a better idea. He knifed the bird whole and let the carcass slide to the floor between his legs. Ghost ripped into it in savage silence. His brothers and sisters had not been permitted to bring their wolves to the banquet, but there were more curs than Jon could count at this end of the hall, and no one had said a word about his pup. He told himself he was fortunate in that too. His eyes stung. Jon rubbed at them savagely, cursing the smoke. He swallowed another gulp of wine and watched his direwolf devour the chicken. Dogs moved between the tables, trailing after the serving girls. One of them, a black mongrel bitch with long yellow eyes, caught a scent of the chicken. She stopped and edged under the bench to get a share. Jon watched the confrontation. The bitch growled low in her throat and moved closer. Ghost looked up, silent, and fixed the dog with those hot red eyes. The bitch snapped an angry challenge. She was three times the size of the direwolf pup. Ghost did not move. He stood over his prize and opened his mouth, baring his fangs. The bitch tensed, barked again, then thought better of this fight. She turned and slunk away, with one last defiant snap to save her pride. Ghost went back to his meal. Jon grinned and reached under the table to ruffle the shaggy white fur. The direwolf looked up at him, nipped gently at his hand, then went back to eating. â€Å"Is this one of the direwolves I’ve heard so much of?† a familiar voice asked close at hand. Jon looked up happily as his uncle Ben put a hand on his head and ruffled his hair much as Jon had ruffled the wolf’s. â€Å"Yes,† he said. â€Å"His name is Ghost.† One of the squires interrupted the bawdy story he’d been telling to make room at the table for their lord’s brother. Benjen Stark straddled the bench with long legs and took the wine cup out of Jon’s hand. â€Å"Summerwine,† he said after a taste. â€Å"Nothing so sweet. How many cups have you had, Jon?† Jon smiled. Ben Stark laughed. â€Å"As I feared. Ah, well. I believe I was younger than you the first time I got truly and sincerely drunk.† He snagged a roasted onion, dripping brown with gravy, from a nearby trencher and bit into it. It crunched. His uncle was sharp-featured and gaunt as a mountain crag, but there was always a hint of laughter in his blue-grey eyes. He dressed in black, as befitted a man of the Night’s Watch. Tonight it was rich black velvet, with high leather boots and a wide belt with a silver buckle. A heavy silver chain was looped round his neck. Benjen watched Ghost with amusement as he ate his onion. â€Å"A very quiet wolf,† he observed. â€Å"He’s not like the others,† Jon said. â€Å"He never makes a sound. That’s why I named him Ghost. That, and because he’s white. The others are all dark, grey or black.† â€Å"There are still direwolves beyond the Wall. We hear them on our rangings.† Benjen Stark gave Jon a long look. â€Å"Don’t you usually eat at table with your brothers?† â€Å"Most times,† Jon answered in a flat voice. â€Å"But tonight Lady Stark thought it might give insult to the royal family to seat a bastard among them.† â€Å"I see.† His uncle glanced over his shoulder at the raised table at the far end of the hall. â€Å"My brother does not seem very festive tonight.† Jon had noticed that too. A bastard had to learn to notice things, to read the truth that people hid behind their eyes. His father was observing all the courtesies, but there was tightness in him that Jon had seldom seen before. He said little, looking out over the hall with hooded eyes, seeing nothing. Two seats away, the king had been drinking heavily all night. His broad face was flushed behind his great black beard. He made many a toast, laughed loudly at every jest, and attacked each dish like a starving man, but beside him the queen seemed as cold as an ice sculpture. â€Å"The queen is angry too,† Jon told his uncle in a low, quiet voice. â€Å"Father took the king down to the crypts this afternoon. The queen didn’t want him to go.† Benjen gave Jon a careful, measuring look. â€Å"You don’t miss much, do you, Jon? We could use a man like you on the Wall.† Jon swelled with pride. â€Å"Robb is a stronger lance than I am, but I’m the better sword, and Hullen says I sit a horse as well as anyone in the castle.† â€Å"Notable achievements.† â€Å"Take me with you when you go back to the Wall,† Jon said in a sudden rush. â€Å"Father will give me leave to go if you ask him, I know he will.† Uncle Benjen studied his face carefully. â€Å"The Wall is a hard place for a boy, Jon.† â€Å"I am almost a man grown,† Jon protested. â€Å"I will turn fifteen on my next name day, and Maester Luwin says bastards grow up faster than other children.† â€Å"That’s true enough,† Benjen said with a downward twist of his mouth. He took Jon’s cup from the table, filled it fresh from a nearby pitcher, and drank down a long swallow. â€Å"Daeren Targaryen was only fourteen when he conquered Dorne,† Jon said. The Young Dragon was one of his heroes. â€Å"A conquest that lasted a summer,† his uncle pointed out. â€Å"Your Boy King lost ten thousand men taking the place, and another fifty trying to hold it. Someone should have told him that war isn’t a game.† He took another sip of wine. â€Å"Also,† he said, wiping his mouth, â€Å"Daeren Targaryen was only eighteen when he died. Or have you forgotten that part?† â€Å"I forget nothing,† Jon boasted. The wine was making him bold. He tried to sit very straight, to make himself seem taller. â€Å"I want to serve in the Night’s Watch, Uncle.† He had thought on it long and hard, lying abed at night while his brothers slept around him. Robb would someday inherit Winterfell, would command great armies as the Warden of the North. Bran and Rickon would be Robb’s bannermen and rule holdfasts in his name. His sisters Arya and Sansa would marry the heirs of other great houses and go south as mistress of castles of their own. But what place could a bastard hope to earn? â€Å"You don’t know what you’re asking, Jon. The Night’s Watch is a sworn brotherhood. We have no families. None of us will ever father sons. Our wife is duty. Our mistress is honor.† â€Å"A bastard can have honor too,† Jon said. â€Å"I am ready to swear your oath.† â€Å"You are a boy of fourteen,† Benjen said. â€Å"Not a man, not yet. Until you have known a woman, you cannot understand what you would be giving up.† â€Å"I don’t care about that!† Jon said hotly. â€Å"You might, if you knew what it meant,† Benjen said. â€Å"If you knew what the oath would cost you, you might be less eager to pay the price, son.† Jon felt anger rise inside him. â€Å"I’m not your son!† Benjen Stark stood up. â€Å"More’s the pity.† He put a hand on Jon’s shoulder. â€Å"Come back to me after you’ve fathered a few bastards of your own, and we’ll see how you feel.† Jon trembled. â€Å"I will never father a bastard,† he said carefully. â€Å"Never!† He spat it out like venom. Suddenly he realized that the table had fallen silent, and they were all looking at him. He felt the tears begin to well behind his eyes. He pushed himself to his feet. â€Å"I must be excused,† he said with the last of his dignity. He whirled and bolted before they could see him cry. He must have drunk more wine than he had realized. His feet got tangled under him as he tried to leave, and he lurched sideways into a serving girl and sent a flagon of spiced wine crashing to the floor. Laughter boomed all around him, and Jon felt hot tears on his cheeks. Someone tried to steady him. He wrenched free of their grip and ran, half-blind, for the door. Ghost followed close at his heels, out into the night. The yard was quiet and empty. A lone sentry stood high on the battlements of the inner wall, his cloak pulled tight around him against the cold. He looked bored and miserable as he huddled there alone, but Jon would have traded places with him in an instant. Otherwise the castle was dark and deserted. Jon had seen an abandoned holdfast once, a drear place where nothing moved but the wind and the stones kept silent about whatever people had lived there. Winterfell reminded him of that tonight. The sounds of music and song spilled through the open windows behind him. They were the last things Jon wanted to hear. He wiped away his tears on the sleeve of his shirt, furious that he had let them fall, and turned to go. â€Å"Boy,† a voice called out to him. Jon turned. Tyrion Lannister was sitting on the ledge above the door to the Great Hall, looking for all the world like a gargoyle. The dwarf grinned down at him. â€Å"Is that animal a wolf?† â€Å"A direwolf,† Jon said. â€Å"His name is Ghost.† He stared up at the little man, his disappointment suddenly forgotten. â€Å"What are you doing up there? Why aren’t you at the feast?† â€Å"Too hot, too noisy, and I’d drunk too much wine,† the dwarf told him. â€Å"I learned long ago that it is considered rude to vomit on your brother. Might I have a closer look at your wolf?† Jon hesitated, then nodded slowly. â€Å"Can you climb down, or shall I bring a ladder?† â€Å"Oh, bleed that,† the little man said. He pushed himself off the ledge into empty air. Jon gasped, then watched with awe as Tyrion Lannister spun around in a tight ball, landed lightly on his hands, then vaulted backward onto his legs. Ghost backed away from him uncertainly. The dwarf dusted himself off and laughed. â€Å"I believe I’ve frightened your wolf. My apologies.† â€Å"He’s not scared,† Jon said. He knelt and called out. â€Å"Ghost, come here. Come on. That’s it.† The wolf pup padded closer and nuzzled at Jon’s face, but he kept a wary eye on Tyrion Lannister, and when the dwarf reached out to pet him, he drew back and bared his fangs in a silent snarl. â€Å"Shy, isn’t he?† Lannister observed. â€Å"Sit, Ghost,† Jon commanded. â€Å"That’s it. Keep still.† He looked up at the dwarf. â€Å"You can touch him now. He won’t move until I tell him to. I’ve been training him.† â€Å"I see,† Lannister said. He ruffled the snow-white fur between Ghost’s ears and said, â€Å"Nice wolf.† â€Å"If I wasn’t here, he’d tear out your throat,† Jon said. It wasn’t actually true yet, but it would be. â€Å"In that case, you had best stay close,† the dwarf said. He cocked his oversized head to one side and looked Jon over with his mismatched eyes. â€Å"I am Tyrion Lannister.† â€Å"I know,† Jon said. He rose. Standing, he was taller than the dwarf. It made him feel strange. â€Å"You’re Ned Stark’s bastard, aren’t you?† Jon felt a coldness pass right through him. He pressed his lips together and said nothing. â€Å"Did I offend you?† Lannister said. â€Å"Sorry. Dwarfs don’t have to be tactful. Generations of capering fools in motley have won me the right to dress badly and say any damn thing that comes into my head.† He grinned. â€Å"You are the bastard, though.† â€Å"Lord Eddard Stark is my father,† Jon admitted stiffly. Lannister studied his face. â€Å"Yes,† he said. â€Å"I can see it. You have more of the north in you than your brothers.† â€Å"Half brothers,† Jon corrected. He was pleased by the dwarf’s comment, but he tried not to let it show. â€Å"Let me give you some counsel, bastard,† Lannister said. â€Å"Never forget what you are, for surely the world will not. Make it your strength. Then it can never be your weakness. Armor yourself in it, and it will never be used to hurt you.† Jon was in no mood for anyone’s counsel. â€Å"What do you know about being a bastard?† â€Å"All dwarfs are bastards in their father’s eyes.† â€Å"You are your mother’s trueborn son of Lannister.† â€Å"Am I?† the dwarf replied, sardonic. â€Å"Do tell my lord father. My mother died birthing me, and he’s never been sure.† â€Å"I don’t even know who my mother was,† Jon said. â€Å"Some woman, no doubt. Most of them are.† He favored Jon with a rueful grin. â€Å"Remember this, boy. All dwarfs may be bastards, yet not all bastards need be dwarfs.† And with that he turned and sauntered back into the feast, whistling a tune. When he opened the door, the light from within threw his shadow clear across the yard, and for just a moment Tyrion Lannister stood tall as a king. How to cite A Game of Thrones Chapter Five, Essay examples

The Privatization of Telstra Corporation Limited

Question: Discuss about The Privatization of Telstra Corporation Limited. Answer: Introduction Privatization encompasses the transfer of an enterprise from the public sector to the private sector. The Common Wealth Government of Australia embarked on a partial privatization of its telecommunication assets with the aim of using the proceeds to reduce the government debt and as well as lower the interest rate payment burden. Moreover, it is aimed at opening the market to competition. The focus of this paper is to respond to prompts regarding the privatization strategy employed. Major Decision Making Factors Financial Factors According to Dinc and Gupta (2011), sales are a measure of size, and the ratio of profits to sales is a measure of a companys profitability. A government may have a preference in the privatization of a more profitable firm during its periods of profitability with the aim of having increased proceeds from its privatization. In addition, a government may prefer privatization during this period of high-profit rates as it builds public support because of successful primary sales. Privatization of a firm also leads to greater efficiency. Thus, the decision is placed on the emphasis of greater efficiency of Telstra or anticipated proceeds (Dinc and Gupta, 2011). Political Factors Bortolotti and Faccio (2009), state that politicians may choose to target public funds that may be used in pivotal areas of the economy with the aim of gaining political mileage to win an election. The government may choose areas that tend to receive a lot of public interest, criticisms and advocacy for change through lobby groups (Bortolotti and Faccio, 2009). For this case, decision to make the partial sale of Telstra would have been made to quell critics and substantial public interests that had been placed on the countrys foreseeable unsustainable public debt. In addition, the government may have hoped to gain political mileage through its efforts in environment and wildlife conservation efforts. Monopoly According to Pettinger (2011), deregulation is often accompanied with the privatization of public corporations where policies are made to allow other players into the industry to increase competition (Pettinger, 2011). Doing away with a monopoly in the industry may have been a way in which the government aimed at lowering the cost of telecommunication products through the introduction of monopoly into the sector. The move would also have opened up rural areas to access communication services. Issue Process used by Common wealth Government in both of Telstra Share Offers. Rationale for the use of Installment-Payment and Book-Build instruments in the Sale of Shares Brooks (2010), states that corporations may prefer to use installment payment in the sale of shares for it allows the seller to defer certain taxes that are derived from the income of the sale (Brooks, 2010). According to Bernfield (2015), capital gain tax can be deferred during the full or partial sale of business. Providing a discount of $0.10 per share was also a tool of attracting investors. The use of book-build instruments was also essential for it enables a company to determine the price of a share using the highest bid price (Bernfield, 2015). Advantages of Using Installment-Payment and Book-Build instruments in the Sale of Shares Brooks (2010) states that the sale of shares using installment payment is not only attractive and but also beneficial to potential investors. The technique enables a buyer who may not have the entire required amount necessary to purchase a required number of shares at the time to own shares of the company through a partial payment system. It, therefore, attracts an increased number of investors. Furthermore, the purchaser of shares is able to fully purchase the shares and pay the installment using dividends derived from the companys profits. The company will typically be financing the investor (Brooks, 2010). Drawbacks of Using Installment-Payment and Book-Build instruments in the Sale of Shares An example of a drawback of selling shares using installment payment is that the seller does not get expected proceeds upfront. The occurrence is particularly detrimental is the seller intends on using proceeds on urgent and pending matters (Keck, 2009). Neilson (2014) states that the use of a book-building instrument to determine the worth of a stock may lead to overvaluing a companys stock if a company chooses to determine a price issue using the highest bid price. The use of the instrument may lead to fall in demand and consequently, fall in price (Neilson, 2014). Comparison of Relative Success Levels Associated with Telstra 1 and Telstra 2 The Commonwealth Government was the main beneficiary of Telstra 1 as it received many proceeds from the issue of shares to the public due to the increased value of the shares. At the final installment payment, the share price was at $ 9.15 within the two years of the initial listing date. On the other hand, the public was at a loss because of the devaluing of the companys share. The occurrence meant that if an individual aimed at selling shares purchased during Telstra 1, the sale would be made at a loss. During the Telstra 2 share offer, the Common Wealth government had a low level of success denoted from a low amount of proceeds that was attributed to the falling of the share price. The new shareholders who were members of the public were the beneficiaries in this case for they purchased shares at $5.20 and later sell them at $5.50 per share. The pattern of outcome is consistent with what is suggested by anecdotal evidence. According to Gerardi and Shapiro (2009), increased competition in a sector that a company had a monopoly over makes the company lose some of its market share. Assuming that the population of the market share remains constant, the company eventually reduces its sales and consequently its profitability ratios. The end result will be a decrease in the value of the corporations shares (Gerardi and Shapiro, 2009). Conclusion The paper details major factors that influence the decision whether or not to privatize a corporation. It also details the instruments that can be applied during privatization. The discussion gives insights and predictability in the purchase and sale of shares. It is important to consider companys external environment prior to deciding whether to purchase shares. References Bernfield, W. (2015). Maximizing Tax Benefits of Installment Sales | Certified Public Accountants | Weltman Bernfield. Retrieved September 10, 2016, from https://weltmanbernfield.com/maximizing-tax-benefits-of-installment-sales/ Bortolotti, B., Faccio, M. (2009). Government control of privatized firms. Review of Financial Studies, 22(8), 2907-2939. Brooks, G. (2010). Selling Your Business Using Installment Sales | Exit Plan Pros. Retrieved September 10, 2016, from https://www.exitplanpros.com/2010/02/selling-your-business-using-installment-sales/ Butterworths Journal of International Banking and Financial Law, 485. Dinc, I. S., Gupta, N. (2011). The decision to privatize: Finance and politics. The Journal of Finance, 66(1), 241-269. Gerardi, K. S., Shapiro, A. H. (2009). Does competition reduce price dispersion? New evidence from the airline industry. Journal of Political Economy, 117(1), 1-37. Keck, R. (2009). Installment payments in spectrum auctions and telecom privatizations. Nielson, S. (2014). Why did Facebooks shares fall after its initial public offering? Retrieved September 10, 2016, from https://marketrealist.com/2014/01/facebook-ipo/ Pettinger, T. (2011). Advantages and problems of privatization. Retrieved September 10, 2016, from https://www.economicshelp.org/blog/501/economics/advantages-of-privatisation/